CocaCola Dome
 
Getaway Show Marketing Campaign
Our pre-show marketing campaign is worth R 2, 6 million and includes the following:
Print:
- Campaign ads in Getaway
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Full-page ad in RamsayMedia sister titles – Car, Wiel, Leisure Wheels, Popular Mechanics, Wine, Compleat Golfer, Hotel & Restaurant
- Full-page ad in Africa Geographic
- Full-page ad in Country Life
- Full-page ad in Reality magazine
- 2for1 ticket insertion into Getaway, Popular Mechanics, Leisure Wheels & Wiel
TV:
-

Show Advert on:
- National Geographic & National Geographic Wild
- Discovery Channel, Discovery World, Discovery HD & Animal Planet
- BBC Knowledge
Radio:
-

Campaign on selection of Radio Stations including 702 Talk Radio, 94.7 Highveld Stereo, Jacaranda 94.2

Outdoor:
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Street Poster Campaign in Jhb & Pretoria 10  days before show
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Billboard close to the Coca-Cola Dome
Press:
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Selection of Daily Newspapers  including Beeld, The Citizen and The Star
Web:
- Getaway Show Times newsletter
- Getaway Travel Bug newsletter
- Getawayshow.co.za
- Webletter to Getaway subscribers
- Webletter to RamsayMedia sister title subscribers - Car, Wiel, Popular Mechanics, Leisure Wheels, Wine, Compleat Golfer, Hotel & Restaurant
- Email + SMS campaigns to Getaway audiences
- Exposure on Getaway Facebook Page
- Exposure on Getaway Twitter Page
PR:
- Extensive PR Campaign
Headline Sponsor
 
aa
 
Associate Media Partners
 
BBC Knowledge
 
Discovery World
 
Obikwa
 
Obikwa
 
Main Prize Sponsor
 
BBC Knowledge
 
Tourism Conference Key Sponsor
 
BBC Knowledge
 
Other Sponsors
 
Obikwa
 
Tempest
 
Barra Resorts
 
Tempest
 
Tempest
 
MadZebra